All successful marketing programs start with a solid plan. Good Goliath will work with your team to identify and set objectives, program expectations, define program strategy, tactics and measurement. We will help you hone target audience definition and understand where your customers get information about your industry. We want to understand your business goals and help you define the “Why” behind the “What”. Then we make marketing program recommendations based on meeting your goals.
Our team is experienced and passionate about brand strategy and development. Our website projects usually begin with a branding project. Why? Because our clients don’t always come to us with set brand guidelines. Most of the time, they come to us after having hired someone they know to design a logo for them…or maybe after having visited one of those crowd-sourcing logo design sites. A logo isn’t a brand…you know that…so why do you start with a logo? Because it’s easy, cheap, and you’re in the business business, not the marketing business. We feel your pain. But we can’t start…rather…we won’t start…without clearly defining what your brand is and what the boundaries are. Guidelines are your friend. If you don’t have them, we’ll create them for you, using the artwork you already have (and maybe adjusting it if you want).
Measurement is the key to making program refinement decisions. We use web analytics to measure programs and provide you with the data and the analysis of that data to keep you up to date with program performance.
- Marketing Plan
- Brand Development
- Program Analysis and Optimization
