Good Goliath is an extension of the marketing department, working to develop creative marketing strategies and execute on tactical project deliverables for our clients. We approach client work in phases:

1) The Patch Phase
During the Patch phase, we approach all of the open items that need immediate attention. These are typically design deliverables, like websites, brochures, logos, advertisements, trade show artwork, and other similar design work. Because these are items that our clients needed yesterday, we put a lot of effort and resources into making sure that these deliverables are finished quickly and professionally.

2) The Define Phase
After most of the Patch deliverables are complete, we move into the Define phase of our relationship. In the Define phase, we identify key strategic marketing needs of the organization, such as shifting focus toward a new potential market or profit pool, adding new lines of service, addressing sales strategies, or other items that we discover. Through research and ingenuity, we develop the practical steps needed to successfully launch these strategies and design the approach and the materials to make it happen.

3) The Design Phase
Define and Design go paw-in-paw. As we define key strategic initiatives for our clients, we design the deliverables that will be used in the practical accomplishment of those initiatives.

4) Assessment and Re-evaluation
We continually assess the validity of our findings and work in tandem with our clients’ management teams to make sure that we are accomplishing the strategic goals that we have set out to achieve. By performing variance analysis on our results, we are able to fine tune our approach and produce even greater results.