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Create online content that hits the mark
Whether you are a newbie to creating online content or a seasoned writer, SXSWI offers several panels featuring some of the most notable internet authors and journalists. This year I ran frenetically from the Austin Convention Center to venues all over downtown to catch my favorite online personalities. Of all of the writing tips and advice, three themes emerged ... Read more »
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Ditch the business cards, not quite yet
Hotdog! No more paper cards... At SXSW Interactive I set about conducting a personal experiment to see if in fact I could network throughout the conference without exchanging a business card. I signed up with the SXSW official conference website and provided my ... Read more »
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Jumping in With Both Feet
The title says it all. I am just going to jump into this blog post with both feet. I apologize if I splash you a little bit but I just had to jump and get this done. I have been working on this post for weeks in the anticipation that it was going to be an epic ground shattering post about the state of social online marketing. I started to outline the ... Read more »
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Ready for SXSW 2011
Ok, in the last week I have downloaded schedule apps, location apps, business card apps. I have every panel session planned along with the back up plan scheduled. I have posted and tweeted our CEO's panel. I said, " have a great time", last night to a colleague as she left the comfort of the swanky W ... Read more »
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Good Goliath 2011
Rework by Jason Fried and David Heinemeier Hansson, of 37 Signals, was one of the best business books I read in 2010. Rework encourages a spirit of action and challenges us to look at old processes that waste time and productivity. It's a book for entrepreneurs that defines them as, "starters". The authors conclude with, "Inspiration is perishable, it's a now thing. If it grabs you, grab it right back ... Read more »
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Top 5 Marketing Best Practices
During my tenure leading multiple marcom teams at AMD, we gained valuable insight through evaluating programs post execution. Some times we had great success meeting our program goals. Other times the wheels fell off and we quickly had to identify the problems and correct our course of action. Even in the difficult situations we always looked for lessons learned. We applied the Stephen Covey method of evaluation, Likes Best/Next Time. This ... Read more »
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We Have Been Up to Our Dog Ears in Personalized Video
It’s definitely no secret that about 18 months ago, Mark Peters and I shifted our focus from Good Goliath to go and start BizGreet (http://www.bizgreet.com, a platform for personalized video advertising). We took Kelly Jackson with us, and asked her to focus about 75% of her time helping us build BizGreet, and only 25% of her time on Good Goliath. Being involved in a startup in Austin, Texas ... Read more »
