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Good Goliath is a marketing consulting firm headquartered in Austin, Texas. We serve our clients as an extension of their marketing department,
defining overarching marketing objectives and developing strategies to achieve them.
We offer strategic marketing consulting and creative communications. Above all else, we are creative, developing creative strategies as well as creative communications for our clients.
We work in two general ways:
1) As the marketing team for our clients, developing the marketing action plan and putting it to work. We define the goals, objectives, and strategies to take our clients into sometimes bold new directions, finding new areas of profitability,
performing competitive analysis, and establishing sales strategies to cross into new territory.
2) As the creative team for our clients, developing creative messaging to tell their story or sell their products. In this respect, we are a lot like a traditional advertising or creative agency, negotiating media purchases, developing creative ad copy, producing advertisements, and designing the campaign elements
(like websites, direct mail, events, public relations, etc.) to optimize the marketing ROI for each campaign.
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May 5, 2008- "Squirrels in the Attic", an advertising campaign for Christianson Air Conditioning, is on the air in HD! Click the link below to see the ad.
>>>more....
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April 4, 2008- We've just completed a brand new TV ad for Christianson Lawn Irrigation. Yes, that's our CEO's little girl. No, she wasn't aware that 52 oz. of icy root beer were about to be dropped on her head. She has forgiven, but not forgotten.
Click here to watch the commercial.
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March 3, 2008- We have welcomed two new Good Goliathers to the team! Bruce Smith, the former director of corporate marketing at AMD, and Mike Gomez, 9-year veteran of Dell Computer, have joined our ranks.
Click here for the full story
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